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Car WarsLearn MoreHow to Build an Effective Marketing Tech Stack with Colby Joyner of Cavender Automotive
In this on-demand webinar originally hosted with Automotive News, Colby Joyner of Cavender Automotive Group sits down with Car Wars' Jennifer Carroll and Curtis Batsel to discuss the importance of…
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Truist Dealer ServicesLearn MorePlanning for dealership succession
Business transitions are rarely simple, and family dealership transitions are among the most complex. A successful path forward requires careful planning and the proper strategy, to ensure that your…
AnsiraLearn MorePinterest: The Intersection of Awareness and Intent
In the world of social media, Pinterest might not be the first platform that comes to mind for advertisers, but that is a mistake. Pinterest boasts 84 million pinners in the US, with a high-income…
Urban ScienceLearn MoreThe Growing Dealership Dilemma: Get Big or Get Out.
Major factors are impacting the dealership buy/sell market. New pressure points and challenges are occurring both at the local and national dealership levels – creating opportunities for some and…
AnsiraLearn MoreSimplified Search Results Drive Details Page Engagement
As an imperative feature of any automotive website, the search results page serves as the primary tool for auto shoppers to navigate and find cars that meet their criteria. As part of its commitment…
AutotraderLearn MoreIt’s Here... Software Monetization: The Emergence of Vehicle Features on Demand
Discover the results from the new Cox Automotive Study - Features on Demand (FOD), which was conducted from December 2022 to January 2023 among 2,000 new vehicle shoppers planning to purchase within…
Truist Dealer ServicesLearn MoreIs your dealership prepared to deal with cybercrime?
Cybercrime continues to cause major data breaches at businesses across the US, and dealerships are finding themselves increasingly targeted. The risk of cybercrime can be mitigated however, and the…
Urban ScienceLearn MoreIn an Ever-Changing Marketplace, You Need Timely and Actionable Defection Data on Your Side.
The automotive marketplace continues on a roller coaster-like ride. Macro-economic conditions are slowing demand and moderating prices at the same time as production and inventory levels are…
AnsiraLearn MoreAnsira’s Fireside Chat on Local Discoverability
Is your dealership struggling to get found online by potential customers in your area? Watch as we discuss Local SEO and discover how to increase your local discoverability and drive more traffic and…
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AutotraderLearn MoreWays Working Now to Overcome Economic Hurdles – Today's Blueprint for the Successful Dealer
As the modern saying goes: What goes up, must come down. And what goes down, will most likely come up again. What today’s successful dealer follows is a blueprint that maps out what…
Urban ScienceLearn MoreService Lanes: The Untapped Powerhouse for New-Vehicle Sales.
A high-performing service department has long been the key to a profitable dealership. It carries even more importance today, as other areas have struggled due to inventory allocation, fluctuating…
AnsiraLearn MoreFive Ways to Increase Leads Through Inventory Merchandising
As a seasoned digital marketer, your inventory browsing extends beyond your website and your competitors. It’s important to bring modern browsing experiences (like Amazon, Home Depot, and Apple) to…
AutotraderLearn MoreSuccessful Dealers Are Activating Their First Party Data... Are You?
Do you know the advantages of activating your first party data? Find out how and why successful dealers do this to get the most out of their marketing efforts and dollars. Data is…
Urban ScienceLearn MoreScientifically Optimize Your Current Footprint and Plan for the Future.
Automotive manufacturers are rewriting what it means to be a viable dealership in their network. A number of forces are disrupting the automotive landscape, making this an especially critical time…
AnsiraLearn MoreThe Ansira Google Whisperer’s Guide to Location in Google Analytics
The July 1 deadline for Universal Analytics going away is fast approaching, but rest assured, Ansira’s Google Whisperer is here to equip you with all the knowledge you need about geolocation. We'll…
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AutotraderLearn MoreReady to Mix-Match-Modernize Your Digital Retailing Capabilities?
Did you know 70% of shoppers are more likely to buy from a dealer if they can start the purchase process online? The new speed of retail is here, and shoppers expect a streamlined…
Urban ScienceLearn MoreCompetition for Sales Is Back — But Is Your Sales Staff Ready to Sell Again?
The sharp rise of U.S. new-vehicle inventory levels at the close of 2022 is being tempered with an affordability crisis, high dealership turnover rates, and the fact that many of today’s salespeople…
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AutotraderLearn MoreLead Quality and Connected Deal Making Solutions Matter in 2023
In 2023, it’s time to focus on how your dealership will plan for the road forward when it comes to driving business. Successful dealers know that success starts with the quality of your leads. Yes,…
Automotive NewsLearn MoreData that drives us
The industry runs on data, from the bedrock basics proven for generations to new network-based conclusions.…
Automotive NewsLearn MoreHere are nearly 150 EVs, plug-in hybrids headed to U.S. dealerships through 2026
Nearly 150 different plug-in vehicles are on their way to U.S. dealerships now through 2026. That's in addition to a number of battery-electric offerings automakers already have rolled out this year…
Automotive NewsLearn MoreCockpit of the future
Sensors that detect who is sitting where and what the family pet is up to, augmented reality overlays on displays, video gaming synced with a vehicle’s movement — the automobile cabin has evolved…
Automotive NewsLearn MoreA look at body-on-frame, unibody and skateboard chassis
Changes to the basic architecture of automobiles are rare. Until the skateboard chassis was invented, most passenger vehicles were made one of two ways: Body-on-frame packages the drivetrain, fuel…
Automotive NewsLearn MoreU.S. dealership average pay surpasses $100K while turnover tumbles
Average industry turnover was 34% in 2021 — the lowest level in the 11-year history of the National Automobile Dealers Association's annual Dealership Workforce Study.…