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The Promise of Software-Defined Vehicles and the Cloud Car Ecosystem

Sponsored Content From Wipro
This content was paid for by an advertiser and produced by the Automotive News Content Studio.
April 11, 2022 09:38 AM
By Thomas Mueller, General Manager and CTO, Wipro Engineering R&D
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    Cloud Car 1

    By Thomas Mueller, General Manager and CTO, Wipro Engineering R&D

    The automotive industry has historically responded to rapid technology advancements in a fast but familiar way: by integrating tech into vehicles at the hardware level. Although this has sufficed for years, the average modern vehicle now has more than 100 million lines of code. This reality has enabled upstart brands with more software savvy than manufacturing moxie to gain market share and high valuations. Between this new competition and increasing software complexities, traditional automakers are challenged not only to innovate and lead, but to ensure the safety and security standards they’ve upheld for a generation. Amid this struggle, a new truth has emerged: the demand for new software-defined features and the current automotive architecture are no longer compatible. 

    As the auto industry moves closer to making smart devices with wheels, manufacturers need to shift from their existing work structures to an approach that empowers them to quickly develop, deploy and maintain software. This shift requires them to embrace the cloud. 
     

    Building Diverse Functions on a Single Platform

    What enabled upstarts to gain ground quickly was their more-agile approach to software development. Unbound by a hardware-oriented mindset, they could innovate and iterate at remarkable speed using thousands of developers. It’s difficult to undo decades of hardware-centric engineering, so how can traditional OEMs catch up? By leveraging a model long trusted in other areas of their business: the ecosystem. 

    Automotive manufacturers will always, and rightfully, focus on safety. With an ecosystem, they can also rapidly bridge their skills gaps by tapping into experts in software development, data security, and advanced technologies like artificial intelligence (AI), machine learning (ML), 5G and more. Wipro’s  Cloud Car ecosystem was created with this outcome in mind, a platform that empowers OEMs to accelerate and yet simplify the development of software-defined vehicles.

    This ecosystem includes a consortium of 40+ experts in many technology disciplines, bringing an app-style development and architecture to the automotive platform. Whereas today, there is a tight relationship between automotive software and hardware, in the Cloud Car ecosystem, the hardware-software relationship is largely decoupled. In this new cloud-native structure, microservices and containers transform automotive software development, freeing manufacturers to innovate in non-essential areas like infotainment while ensuring critical safety and security features separately – yet all from a single platform.
     

    Over-the-Air Safety, No More Recalls

    Having partnered with the automotive sector for decades, Wipro built the Cloud Car ecosystem with safety at its core. Critical apps are isolated for faster certification and maintenance, while non-critical apps can take full advantage of agile software development speeds using microservices, containers, edge computing and more. 

    The decoupling makes it possible to provide updates over-the-air – much like smartphones are automatically updated – to launch new features, new services and even hotfixes without ever needing the vehicle to leave the owner’s driveway. This is only possible by loosely integrating products and services from equipment providers, network operators and cloud hyperscalers. And with central processing that aggregates data, AI and ML can generate powerful insights for OEMs and auto owners alike. 

    The ecosystem approach enables manufacturers to achieve faster time-to-market for new features and services, reduce complexity, simplify management and security for each feature, and open the window to more agility and innovation. As a result, OEMs can quickly respond to market demands and regain the leadership positions they enjoyed for decades. 
     

    Putting Software-Defined Vehicles Within Reach

    Achieving their vision of a software-defined vehicle may seem like an out-of-reach concept for many large brands, but an ecosystem approach can quickly bridge the gap. Technology overall, and automotive technology in particular, is becoming too complex to sustainably tackle it alone. Manufacturers need to transform from their existing automotive engineering approach to the cloud-based engineering principles that a Cloud Car ecosystem provides. 

    With a consortium of experts across many technologies and automotive disciplines, manufacturers and Tier 1 suppliers benefit immediately from reliable and experienced partners. They can quickly modernize their framework to bring app-style development to vehicles. They can accelerate the rollout of features and services that bring new value to drivers and open new revenue streams for OEMs. And they can centralize data analysis from all systems to unlock insights that will drive innovation and services beyond what is possible today. 
     

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        • Spectrum Reach: Use data and the power of multiscreen TV to drive more traffic
        • Swiss Re: Insurers and car manufacturers: how to unlock the potential of true collaboration
        • Text2Drive: Digital retailing meets the service department
        • Trimble: The future of autonomous vehicles speeds ahead
        • Truist: Capitalize on the changing structure of auto retailing
        • Truist: Prepare now for the next era of automotive retailing
        • URBAN SCIENCE: Parts & Service: Building the Service Operation of the Future
        • Urban Science: Promoting dealer-consumer alignment across continued industry evolution
        • Walbridge: Video | Walbridge Chairman on how automotive companies are navigating the electrification boom
        • Western Digital: To Meet Consumer Demand, Automakers Must Double Down on Agile Development
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        • Wipro: How today’s tech decisions drive tomorrow’s sales
        • Wipro: Software Helps Address the Affordability Challenge
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        • Amazon Web Services: AI-powered supply chain decision-making
        • Epic Games: Five ways in-car designs will change in the next five years
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        • Haig Partners: Dealership consolidation trends
        • Haig Partners: Dealership valuation trends
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